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We eat our own cooking !!
This web site is our own online ecommerce solution
Based on our CSS design shop layout package.  If its good enough for our customers, it's good enough for us.

uooBoutique Business Proposition


reference site
uooboutique-ecommerce-business-advantage web site is a Business 2 Consumer multilingual online shop, supplying SpeakerCraft multi-room audio systems and home cinema loudspeaker systems for use in high specification homes.
uooboutique case study speakercraftshop ecommerce site


uooboutique case study speakercraftshop ecommerce site

The site lunched in January 2007 and initially relied on Google Adwords to generate all sales leads. Then during 2008, a development program to add more European languages commenced.

The UK and European market is very competitive with a significant number of online stores selling multiroom audio systems and loudspeakers.  Many sites were very well established and had been selling online for 5 or more years.  It took 12 months of dedicated work, but using the built-in Uootek SEO features, speakercraftshop became the number one site in Europe for it's primary search terms.  Paid advertising was reduced to about 20% of the initial monthly costs.

Due to the very high order value, in some case order values in excess of £5,000 - about 50% of all transactions are undertake off-line over the telephone.  This demonstrates that not only is the online shop successful at generating online business, but also generates good quality sales leads for "system installations". 

The speakercraftshop web site makes full use of the additional Uootek Internet Marketing Services which involves the use of RSS feeds and product review blogs.

speakercraftshop web site plans to extend the number of European languages, using the uootek uTranslator Tool for both product database translations and web site navigation translations.


Lunch date: January 2007
Item in Product Database approx 100
Lunch  English
2008 / 2009 Germany
Currencies  Euro
GB Pounds
Online Payments WorldPay
Bank Transfer
Accounts Administration English
Product Database Administration  English
Despatch Centre Administration English
Web Design Uootek design services

SEO Search Keywords
(tested may 2009)

EN speakercraft Page 1
EN ceiling speakers Page 1

ES speakercraft page 1
ES ceiling speakers page 1

IT speakercraft page 1
IT ceiling speakers page 1

DE speakercraft page 1
DE ceiling speakers page 1

FR speakercraft  machine page 1
FR ceiling speakers machine page 1

Uootek is a dynamic company and plans to grow through association with professional business minded companies and individuals.  To find out more about Uootek multilingual ecommerce solutions please email