speakercraftshop.com web site is a Business 2 Consumer multilingual online shop, supplying SpeakerCraft multi-room audio systems and home cinema loudspeaker systems for use in high specification homes.
The site lunched in January 2007 and initially relied on Google Adwords to generate all sales leads. Then during 2008, a development program to add more European languages commenced.
The UK and European market is very competitive with a significant number of online stores selling multiroom audio systems and loudspeakers. Many sites were very well established and had been selling online for 5 or more years. It took 12 months of dedicated work, but using the built-in Uootek SEO features, speakercraftshop became the number one site in Europe for it's primary search terms. Paid advertising was reduced to about 20% of the initial monthly costs.
Due to the very high order value, in some case order values in excess of £5,000 - about 50% of all transactions are undertake off-line over the telephone. This demonstrates that not only is the online shop successful at generating online business, but also generates good quality sales leads for "system installations".
The speakercraftshop web site makes full use of the additional Uootek Internet Marketing Services which involves the use of RSS feeds and product review blogs.
speakercraftshop web site plans to extend the number of European languages, using the uootek uTranslator Tool for both product database translations and web site navigation translations.
Statistics
Lunch date:
January 2007
Item in Product Database
approx 100
Languages
Lunch
English
2008 / 2009
Germany Spain France Italy
Currencies
Euro GB Pounds
Online Payments
WorldPay PayPal Bank Transfer
Accounts Administration
English
Product Database Administration
English
Despatch Centre Administration
English
Web Design
Uootek design services
SEO Search Keywords (tested may 2009)
EN speakercraft Page 1 google.co.uk EN ceiling speakers Page 1 google.co.uk
ES speakercraft page 1 google.es ES ceiling speakers page 1 google.es
IT speakercraft page 1 google.it IT ceiling speakers page 1 google.it
DE speakercraft page 1 google.de DE ceiling speakers page 1 google.de
Uootek is a dynamic company and plans to grow through association with professional business minded companies and individuals. To find out more about Uootek multilingual ecommerce solutions please email sales.en@uootek.com
