The site lunched in September 2008 and relied heavily on Google Adwords to generate all sales leads. Then during January 2009 a further six European languages were added.
Taking full advantage of the built-in Uootek SEO features, it was possible that during the first half of 2009, all paid advertising ceased, and the site now generates all sales leads through Google Search Results. This made a considerable cost saving, while still maintaining a steady sales growth, with more than 50% of orders generated from the new European Language shops.
The mixkaraoke web site makes full use of the additional Uootek Internet Marketing Services which involves the use of RSS feeds and product review blogs.
There are a significant number of online competitors selling karaoke machines at all price ranges in both the United Kingdom and Germany. However, other European markets are poorly served. There are very few online competitors, and generally, a lower quality in shop design.
Mixkaraoke web site plans to extend the number of European languages, using the uootek uTranslator Tool for both product database translations and web site navigation translations.
Statistics
Lunch date:
September 2008
Item in Product Database
approx 100
Languages
Lunch
English
Jan 2009
Germany Spain Portugal The Netherlands France Italy
May 2009
Denmark Finland Poland Greece
Currencies
Euro GB Pounds Polish Zloty Danish Krona
Online Payments
WorldPay PayPal Bank Transfer
Accounts Administration
English
Product Database Administration
English
Despatch Centre Administration
Finnish English
Web Design
Uootek design services
SEO Search Keywords (tested may 2009)
EN Karaoke machine Page 1 google.co.uk ES Karaoke maquinas page 1 google.es IT karaoke macchine page 1 google.it NL karaoke machine page 1 google.nl PT karaoke máquina page 1 google.pt
Uootek is a dynamic company and plans to grow through association with professional business minded companies and individuals. To find out more about Uootek multilingual ecommerce solutions please email sales.en@uootek.com
